Who We Are

Executive Producers
Associate Producer
Lee Cumberlidge, Jason Cross, Victoria Raywood, Elena Vereker
Shelley McCuaig, Renee Dudfield
Stacey Baldwin

Lee Cumberlidge



Lee Cumberlidge is an independent producer and arts event manager with a range of performing arts experience from large scale festival management to the small to medium company sector.

He is a founder and director of Insite Arts, which produces a range of projects including large scale outdoor work, international collaborations, touring of international companies in the Asia Pacific region, large scale arts festivals such as the World Theatre Festival with Brisbane Powerhouse and MONA FOMA in Hobart, and producing the works of several independent artists and companies such as Fleur Elise Noble and Rawcus.

Lee worked with Arts Projects Australia from 2001-2008 in both Adelaide and Melbourne on various projects in key programming, operational and strategic development roles including the Commonwealth Games ‘Festival Melbourne 2006’ and the FINA Festival. Both festivals presented hundreds of free performances across street theatre, circus, music, and dance from local, national and international artists. Festival Melbourne 2006 attracted 2 million attendances over 10 days and won a Helpmann Award for Best Special Event.

Lee has also been heavily involved in the management of WOMADelaide (2001, 2003), the Australian Performing Arts Market (2000, 2002), and producing touring productions to various major festivals and venues in the Asia Pacific region.

In the small to medium company sector, Lee has championed the work of several Australian artists and companies. He was a founding director of Fresh Track Productions, a company of producers set-up to develop and present the work of independent artists. In 2006, he was one of four recipients of the Australia Council’s Developing Independent Producer’s Initiative, a program which allowed him to provide the services and experience of APA to a number of independent Australian theatre companies in the creative development and presentation of their work in Australia and overseas. The highlight of this period was producing an 8 week tour of Gilgamesh by Uncle Semolina (& friends) to the Barbican Centre, London; the Festival of Australian Theatre in Beijing; the Shanghai Dramatic Arts Centre; and the Sydney Opera House. Working as an independent producer to support Australian independent artists remains one of the core objectives of Lee’s work through Insite Arts. Lee was also a board member of Independent Producers Australia from 2010-2012, a peer organisation set up to provide support and representation to independent producers.

Jason Cross

Jason Cross



Jason has worked as an Artis­tic Direc­tor, the­atre direc­tor, phys­i­cal per­former and cre­ative producer.

From the early 1990’s Jason worked as an independent freelance theatre maker and director working independently and with companies such as Anthill, Playbox, Five Dollar Theatre and La Mama. In 1995 Jason was a founding member of the celebrated physical performance company 5 Angry Men who he worked and toured with extensively until 2002.

Jason has realised commissions for major national arts festivals including Melbourne International Festival of the Arts — Concrete Mountains (1995) and Rice Paddies (2001) — and he has written and directed independent theatre works including The Congress and Ereshkigal.

From 2001–2005 Jason was the Artistic Director of Big West Festival (Mel­bourne, Vic­to­ria) one of Australia’s leading multi art form festivals combining professional and community participation arts projects and creating a range of projects specifically for young people.

Jason was the Artistic Director of the 16th ASSITEJ World Congress and Perform­ing Arts Festival in 2008 and was the Artistic Director of the2009 Australian Festival for Young People — Come Out 2009.


Victoria Raywood



A graduate of the Victorian College of the Arts, Victoria has worked as a theatre maker – director, administrator and general manager. In 1995 Victoria was a founding member of the Victorian based performance company 5 Angry Men. Victoria was the General and Operations Manager from its inception until 2000. Victoria also tour managed 3 European tours (across 50 festivals) and the development of the company’s new works. As well as administrating the company’s activity, Victoria contributed to the creative realisation of the 5 Angry Men shows including the Bells and Stigmata. Victoria has worked as a close collaborator (conceptual development/dramaturgy) on a number of projects with Jason Cross including Concrete Mountains and Rice Paddies for Melbourne International Festival of the Arts, Ereshkigel (dance house) and The Congress & The Shed for La Mama/Fringe. As a director and dramaturg Victoria has made 4 independent productions at La Mama including Mourning’s and Beautiful Mutants after Debra Levy. Victoria was the General Manager of the biannual Big West Festival in 2001, 2003 and 2005. In 2006 Victoria oversaw the successful transition of Big West becoming an annually funded festival via Arts Victoria. On moving to Adelaide in early 2007 Victoria was appointed to the position of Secretariat Manager, Australian International Documentary Conference Ltd produced by Arts Projects Australia. Victoria has had extensive overseas travel through Asia, Europe and North America.
Victoria manages Insite’s financial, business and administrative systems.


Elena Vereker



Elena Vereker has built a reputation as a unique artist conceiving, developing and producing mid/ large scale, site specific, high impact artistic events. “It is vital to create experiences that nurture, develop and expose exciting, inspired and creative works for a city and its public.”

As a creative director, Elena conceives distinctive projects which present spectacular physical and aerial theatre combined with striking installations that engage artists, community and audiences in unforgettable ways. A graduate of NIDA (1997), she has worked for the past 12 years with companies including; St Martins, Playbox, Melbourne Workers Theatre, Next Wave Festival, Adelaide International Festival 1998, Geelong Courthouse, WestSide Circus and La Mama. Her large event credits include: Advent Calendar (Fed Square 2006, 2007, 2008 Green Room Award winner Best Direction, Best Production, Best Design), Human Momentum – a large bamboo playground with aerial and circus performance (Melbourne Fringe 2005, Commonwealth Games Cultural Festival 2006), The Moon Lantern Festival Finale (2002, 2003), and as the creative consultant for the aerial event ‘Colony’ set on the Victorian Arts Centre spire Next Wave Festival, (2002), Victoria schools spectacular SHINE (concept and direction of stadium performance with 3000 performers at the Rod Laver Arena, 2001), Flamma Flamma (Assoc Director to Nigel Jamieson for opening event for Adelaide Festival, 1998).

From 2004-2005 she was the Creative Producer of the Melbourne Fringe Festival, re-conceptualising the festival to generate new works for artists and create free, high profile events as a central aspect to the festival. She went on to become the inaugural Creative Producer of Federation Square Melbourne in 2007-8, where she created, directed and/or produced more than 40 events including the iconic Advent Calendar, interactive light performance installation DreamSeed – (a collaboration with Kyota Takahashi engaging over 2000 students from Victoria and Japan) and 1001 Cranes where she received acknowledgement from the Mayor of Hiroshima for this work representing the ongoing global peace message against nuclear war.

In 2008 she co-founded Insite Arts as the Creative Director and in 2009 she was the Creative Producer of the outdoor public program for the Brisbane Festival creating and producing 11 large scale events.


Shelley McCuaig



Shelley began working with Insite Arts in 2010 and has extensive experience in producing arts projects and festivals. Projects with Insite Arts include the opening weekend of the Museum of Old and New Art (2011), MONA FOMA (2011, 2012, 2013, 2015), Hamer Hall Re-Opening Concerts (2012) for Arts Centre Melbourne and Synaesthesia: Music of Colour and Mind (2012, 2014), a collaboration between the Tasmanian Symphony Orchestra and MONA. Shelley is currently the Executive Producer of the Australian Art Orchestra and MONA FOMA.

Outside of Insite Arts, Shelley’s experience includes Executive Producer at Chamber Made Opera, along with operations roles on Melbourne Writers Festival, Ten Days on the Island, Falls Festival and Glastonbury Festival.

Shelley brings a strong understanding of marketing and public relations to her projects, having worked for five years in this area. Key roles included national publicity for Penguin Australia and Account Management for King Public Relations, where she managed the Metro 5 Gallery account and the annual Metro 5 Art Prize. Shelley has also worked in administration roles for Bandshop Entertainment Agency and Move Records, and as the Victorian Editor of leading music website fasterlouder.com.au.

Shelley was a 2014 Asialink Resident where she worked on the festivals of Esplanade Theatres on the Bay in Singapore and a participant in the 2014 Atelier for Young Festival Managers in Edinburgh. She holds a Masters of Arts and Cultural Management (First Class Honours) from the University of Melbourne and Bachelor of Arts (Media Studies) from RMIT.

Photo credit: Daisy Noyes

RD website

Renee Dudfield



Renee is a dynamic arts producer with a diverse portfolio of projects including large-scale public art, children’s theatre, circus and festivals.
With over 10 years of experience in the industry, Renee has worked across all facets of arts production including acquisition, curation, management and audience development.

Renee’s portfolio includes varied roles with Ten Days on the Island, Polyglot Theatre, Melbourne International Comedy Festival, Melbourne Fringe Festival, The Song Room and Westside Circus.

Prior to her appointment at Insite Arts, Renee was the Creative Projects Manager at Federation Square where she cultivated unique artistic relationships, curated and produced a diversity of new site-specific works and developed several platforms for public engagement with artists.
During her time at Federation Square she has commissioned some of the most captivating public artworks to exhibit in Melbourne City including Theo Jansen’s Strandbeest, Patrick Dougherty’s Stickwork, Luzinterruptus’ Literature Versus Traffic, Asif Khan’s Radiant Lines, and Papermoon Puppet Theatre and Cake Industries’ Anachron.

Renee also managed Federation Square’s annual flagship arts program, The Light in Winter under the direction of arts luminary Robyn Archer AO.


Stacey Baldwin



Stacey is an independent producer with a background in arts management.

Stacey’s career in the arts started with Back to Back Theatre; she worked with the company for 6 years, producing national and international tours including Food Court in Berlin, small metal objects in Seoul, and The Democratic Set in Basel, Zurich and Leuven. Stacey also worked with Performing Lines as their Associate Producer, working on Meryl Tankard’s tour of The Oracle to the Netherlands and Switzerland, and CIRCA’s tour to regional centres as part of a Road Work tour. She was the Logistics Coordinator for the 2012 Melbourne Festival.

Stacey joined the team at Insite Arts in 2014; during this time she has support a range of projects from Antony Hamilton, Stephanie Lake, Tamara Saulwick and Campagnia TPO. She was the lead producer for We3’s The Long Pigs at Syndey Festival, and James Saunders development of Fugue. Stacey is currently the Program & Operations Manager for MONA FOMA 2016. In 2014 Stacey was part of Australia Council for the Arts JUMP mentorship program.

When not working on all things Insite, Stacey is the Producer for Jodee Mundy Collaborations.